THE JOSIANE LAURE STORY
Even as a child, she knew her future lay in plants, and the idea of sharing the beauty and power of flowers with women took root in Josiane Laure's mind very early on. In 1975, she set up a beauty salon in Paris, where she applied a thoroughly innovative range of natural beauty treatments combined with teachings taken from Chinese energy therapy.
She set up a training centre followed by a laboratory in 1985 and combined her targeted treatments with products based on essential oils, plant oils and seaweed.
Today, in order to meet her high standards of quality, authenticity and natural care, Josiane Laure has designed a new organic and entirely natural range for the body and face.
In her Beauty Centres and at her Beauty Farm, Josiane Laure now shares her unique experience and the skills and knowledge she has acquired over the years with nature-conscious men and women.
ESSENTIAL OILS: AN INEVITABLE ENCOUNTER
Essential Oils packed with remarkable properties play a central role in Josiane Laure's beauty philosophy and serve as the foundation of the relationship between health and beauty.
Since they first began to be studied pharmacologically, they have continuously revealed their secrets little by little.
Leading scientists claim that "some of them contain so many compounds yet to be discovered that even with all the chemists in the world they couldn't be synthesised - not even in a thousand years of work".
THE JOSIANE LAURE WAY
Josiane Laure's methods are unique and innovative in their total alignment with the principles of Chinese medicine: systematic studies of changes in skin tone, mapping internal organ manifestations on specific areas of facial skin and the colours of the areas in question.
Every human possesses TAO, meaning a fluctuating balance between YIN and YANG that is physically expressed through the five-element theory. This theory categories humans into 5 basic morphological types. Seasons, organs, personality types, etc. are all also classified in a similar manner.
This knowledge is key to putting together a personalised treatment plan which, combined with energetic lymphatic drainage and 'Laure's Essentials' products, leads to spectacular results as part of a face and body treatment session.
JOSIANE LAURE EMBRACES ENERGY AND THE ORGANIC - NATURALLY
THE NATURAL describes all beings and things that comply with the laws of nature. It refers to what is produced by nature alone, in contrast to the man-made and the artificial. Consequently, no synthetic ingredients are found in natural products.